Our work

Ramadan 2019 – Del Monte Arabia

Ramadan 2019 – Del Monte Arabia

Del Monte Arabia wanted to encourage their fans and followers to live the true spirit of Ramadan and PASS ON THE GOOD!
We prepared a social campaign asking people to share the GOOD things they are doing during Ramadan, and get a chance to win a gift voucher to spend on their loved ones! The campaign was supported by 10 influencers from KSA, UAE, and Kuwait. A lot of inspirational stories and messages were shared on the campaign posts on social networks and people kept sharing and tagging their family and friends asking them to participate.

Del Monte – #PassOnTheGood Ramadan 2019

Live the true spirit of Ramadan and PASS ON THE GOOD! Share with us the GOOD things you are doing this month and get a chance to win an AED 1000 gift voucher to spend on your loved ones! -Share the good you are doing in the comments section below -Tag 5 of your friends and invite them to share the good-Follow @DelMonteArabia on Instagram and repost T&Cs apply http://bit.ly/2H1Te9Cعيشوا معنى رمضان الحقيقي وشاركونا الخير!شاركوا معنا أعمالكم الخيرة لفرصة ربح بطاقة هدية بقيمة ١٠٠٠ درهم للإستمتاع بها مع أحبابكم!-شاركوا عمل الخير بمربع التعليقات -تاغ خمسة من أصدقاءكم وأدعوهم للمشاركة -تابعوا @DelMonteArabia على إنستغرام واعيدو النشرتطبق الشروط والأحكام http://bit.ly/2H1Te9C#DelMonteArabia #DelMonte #PassOnTheGood#RamadanKareem #Ramadan2019 #Ramadan #Blessed #Holy #ديلمونتي #Dubai #UAE #KSA #Jeddah #Riyadh #Kuwait #Jordan

Posted by Del Monte Arabia on Monday, May 6, 2019

KIABI – Valentine’s day activation

KIABI – Valentine’s day activation

Love is in the air!
Casa Social engaged KIABI fans on Facebook on Valentine’s day by asking the couple to share a picture of both of them forming a heart sign together in an attempt to bring hearts closer together and spread the love. 4 couples won shopping vouchers to enjoy together.

Kiabi – Valentine's day winners

Love is in the air! We loved all of your submissions and decided to announce 4 winners instead of 2! Thank you for participating and may your hearts always be filled with love and happiness! Winners:Nicol EllazarRaida VinagreraPradip BhavsarAbir Chehadeالحب هو إكسير الحياة! شكراً للجميع على مشاركتكم الرائعة والجميلة ولذلك سنختار ٤ فائزين بدل ٢! نتمنى لكم حياة مليئة بالحب والسعادة!الفائزين: Nicol EllazarRaida VinagreraPradip BhavsarAbir Chehade#Kiabi #KiabiUAE #HappinessLooksGoodOnYou #ILoveKiabi #AffordableFrenchFashion #Competition #Win #UAE #UAEcompetitions

Posted by Kiabi Dubai on Thursday, February 14, 2019

KIABI – 40 years anniversary event coverage

KIABI – 40 years anniversary event coverage

KIABI celebrated 40 years of happiness with its beloved customers! 🎉🎊🎉
Kids enjoyed face painting and coloring, while parents enjoyed shopping for their favorite items at a special anniversary discount. 👗👜👞🧥
This is what happiness looks like at KIABI! The event covered by Casa Social.

Kiabi 40 years anniversary

KIABI celebrated 40 years of happiness with its beloved customers! 🎉🎊🎉Kids enjoyed face painting and coloring, while parents enjoyed shopping for their favorite items at a special anniversary discount. 👗👜👞🧥This is what happiness looks like at KIABI!احتفلت كيابي بعيدها الأربعين مع زبائنها الكرام!🎉🎊🎉إستمتع الأولاد بالرسم على الوجه والتلوين بينما كان الأهالي يتسوقون ويستمتعون بخصم مميز للمناسبة!👗👜👞🧥هكذا تبدو السعادة في كيابي! #Kiabi #KiabiUAE #KiabiDubai #AffordableFrenchFashion #40Years #Anniversary

Posted by Kiabi Dubai on Wednesday, December 5, 2018

IGTV recipes – Del Monte Arabia

IGTV recipes – Del Monte Arabia

With the launch of IGTV and since most social content is consumed on mobile devices, vertical content became a necessity to complement the user experience on mobile devices. This is why we started creating vertical content for our clients and especially Del Monte Arabia. Inspiring and easy to make recipes shot in portrait orientation. check out one of our videos below.

Del Monte – Upside down pineapple cake

It’s cake day and we want to share with you a traditional recipe that never gets old! Try this Del Monte upside down pineapple cake and let us know what you think!إنه يوم الكيك العالمي ونود أن نشارك معكم وصفة الكيك بالأناناس المقلوب من ديلمونتي! جربوا هذه الوصفة التقليدية وشاركونا رأيكم!#DelMonteArabia #DelMonte #UpsideDownCake #PineappleCake #DelMonteGold #GoldPineapple #CakeDay #ديلمونتي

Posted by Del Monte Arabia on Wednesday, November 21, 2018

Brand Building

Brand Building

Lean&Liyyeh, a new butcher shop approached us to create a brand identity and a website for their new business.

After researching and studying the market and their target audience, the brand name Lean&Liyyeh was chosen.

Lean means fat-free meat in English, and Liyyeh means fatty meat in Arabic. The combination is to show that Lean&Liyyeh is for both types of meat eaters, and both the local and expat communities.

An informative website was created to showcase the different brand offering and soon to be developed into an online shop.

Visit their website here

Del Monte Arabia – Mother’s Day 2019 activation

Del Monte Arabia – Mother’s Day 2019 activation

Del Monte Arabia wanted to celebrate Mother’s day differently and engage mothers who love and follow the brand on social media.

We thought that there is no better way than creating an emotional link between Mothers and the brand by involving their babies! In order to prove that Apples don’t fall far from the tree, we asked Mothers to share with us their picture at the same age as their baby to show how much they look alike!  All they had to do is post a picture of their baby next to one of their own to celebrate the similarities and differences between them!

The campaign achieved great results with:

Total people reached: 1,356,206

Total Impressions: 2,397,171

Post engagements: 72,535

Video Views: 27,482

Estimated Ad recall lift: 39,000

Check out the campaign results video below

Indeed, Apples don’t fall far from the tree!Congratulations to @amna.ali.usama and @alinadhabi you have won an AED 2,500 gift card from Del Monte Arabia! We thank each and everyone for your lovely submissions, and wish you a very happy Mother’s day!بالفعل، التفاحة لا تسقط بعيداً عن الشجرة! مبروك @amna.ali.usama و @alinadhabi لفوزكم ببطاقة هدية بقيمة ٢٬٥٠٠ درهم من ديلمونتي! نشكركم على مشاركتكم الجميلة ونتمنى لكم عيد أم سعيد#DelMonteArabia #DelMonte #MothersDay #Mothers #MommyAndMe

Posted by Del Monte Arabia on Monday, March 25, 2019

KIABI – Summer Competition

KIABI – Summer Competition

In order to activate the brand in the summertime, and to create an emotional link with our fans, we created an emotional competition and asked our fans to share with us a short video or a picture of their children’s happy moments.

We received over 100 submissions or cute and happy kids growing up and experiencing life.

We created a compilation video from the results received and shared with our fans.

Kiabi – Summer Fun Competition

COMPETITION TIME! Watch the video and follow the steps to participate and win an AED 250 Kiabi gift voucher!- Like Kiabi’s Facebook page. – Share with us a picture or a video of your Kid’s happy moment with a brief description of the moment being shared in the comments section. – Like & share the competition post using the hashtag #HappinessLooksGoodOnYou 4 winners will be announced on July 30th, T&Cs apply https://bit.ly/2LbkMJk حان وقت المرح والربح! شاهدوا الفيديو وأكملوا الخطوات اللازمة للفوز بقسائم شرائية بقيمة 250 درهم من كيابي!- تابعوا صفحة كيابي عل الفيسبوك – شاركوا معنا صورة أو فيديو للحظة سعيدة لطفلكم بمربع التعليقات مع وصف اللحظة بشكل مختصر – اضغطوا زر الاعجاب (like) والمشاركة (share) مع الهشتاغ #HappinessLooksGoodOnYouسيتم الإعلان عن 4 فائزين يوم ٣٠ يونيو، تطبق الشروط والأحكام https://bit.ly/2LbkMJk

Posted by Kiabi Dubai on Sunday, July 15, 2018

WHAT HAPPINESS LOOKS LIKE!

Are you wondering what happiness looks like? Just watch this video!Thank you to everyone for participating and sharing moments of happiness with you and your children!A special congratulations to our 4 winners:@JayveeFernandez@RuthBalio-Latorre@RemLuna@IshwaryaSudhakarWishing everyone good luck next time, Stay tuned!هل تريدون معرفة كيف تبدو السعادة؟ شاهدوا الفيديو! شكراً لكل المشاركين، أنتم الرابحين لأنكم تقدرون اللحظات السعيدة مع أطفالكم. مبروك للرابحين الأربعة:@JayveeFernandez@RuthBalio-Latorre@RemLuna@IshwaryaSudhakar حظ أوفر للجميع المرة القادمة، ترقبونا.#Kiabi #KiabiUAE #HappinessLooksGoodOnYou

Posted by Kiabi Dubai on Sunday, August 5, 2018

Del Monte – Mother’s Day competition

Del Monte – Mother’s Day competition

Del Monte Arabia wanted to engage mothers on their special day and get them to interact with the brand on social media.

We created a fun and engaging competition involving mothers and their babies at the same time and asked mothers to share with us a short video of their baby’s first time trying lemons.

The reactions we got were too cute to handle and the submissions exceeded 150 in 5 days only.

The campaign resulted in 1050 page likes on FB and 1300 followers on Instagram, with over 1 million reach and 90,000 engagements.

2 major influencer form KSA and UAE supported the campaign and gave it a good boost.

Check out these cute babies trying Lemons for the first time! شاهدوا ردة فعل الأطفال وهم يتذوقون الليمون الحامض للمرة الاولى!

Check out these cute babies trying Lemons for the first time! شاهدوا ردة فعل الأطفال وهم يتذوقون الليمون الحامض للمرة الاولى! #DelMonteLemons #DelMonteArabia #DelMonte #BabyVsLemons #Lemons #baby #parents #KSA #UAE #Dubai #Riyadh #Jeddah #AbuDhabi #AlAin #SaoudiArabia #Mother #Mothersday

Posted by Del Monte Arabia on Wednesday, March 28, 2018

 

Al Ansari Exchange – 1 Million campaign

Al Ansari Exchange – 1 Million campaign

Casa Social was assigned to handle Al Ansari Exchange’s paid media for their biggest campaign of the year “Millionaire campaign”.

The campaign’s main objective was informing their target audience about the promotion and pushing them to participate and win. The main channels used were Facebook, Instagram, Google search & Display network, and YouTube.

The campaign achieved great results for a budget that can be considered a modest one for such campaign.

YouGov, the international research company reported on the campaign awareness and reach by publishing the results from their study online, and congratulating Al Ansari Exchange for great noticeable growth.

Ad Awareness increased by 11 pts while brand consideration increased by 22 pts, and word of mouth jumped by 13 pts.

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